It's what's inside the results that counts.

This 30-year-old hospital was experiencing competitive pressure with the opening of three new hospitals within their service area that marketed beautiful, healing environments.

The Medical Center of Aurora’s brand promise is exceptional medicine delivered by exceptionally trained and experienced staff.

We launched this powerful multimedia brand campaign, focusing on core strengths, with a brand position of “it’s what’s inside that counts.” This campaign got right to the heart of good healthcare: experienced professionals delivering life-saving medicine. Compelling visuals and hard-hitting headlines encouraged consumers to look past the glamorous exteriors of new medical facilities and seek what really matters in a hospital.

The campaign was a tremendous success, generating a 50% awareness increase in pre- and post-campaign surveys. In addition, the campaign led to increased preference and stronger volume which later helped support The Medical Center of Aurora’s expansion project.