Some ad agencies crank out one look and one feel. A signature style. At O’Brien, we do one thing consistently — it’s called finding just the right business solution for each challenge. “Problem-solving” crafted for each client’s unique situation isn’t your everyday agency service, but here, we embrace it head on.
STRATEGY
Do customers buy your sizzle or your steak? Should you target influencers, thought leaders, brand ambassadors, or tween girls with smartphones? Our strategy department dissects and puts together just the right approach for each assignment. Every product has a brand. If your brand’s having an identity crisis, we’ll intervene and get it help. If you haven’t found your brand followers, we’ll send out the search party. Our clients put their businesses, profits and careers in our hands. We don’t take that lightly. And we reward that kind of courage with the smartest thinking you can find.
CLIENT SERVICE
It used to be that client service meant five-martini lunches and a nice fruit basket during the holidays. That was last season’s Mad Men. At O’Brien, clients rely on us for sound, strategic thinking across the board from start to finish. They need organizational gurus who keep the process moving along. You’ll always know where you stand, who’s working on what, what you need to approve and when you can expect that deliverable. Oh, and don’t worry—we’ll still invite you for lunch. But don’t be surprised when you’re actually invigorated to get back to work afterwards.
MEDIA
We have a full-service, in-house media team with local and national planning and buying capabilities for every medium. We have access to extensive research and analysis tools including, but not limited to, Scarborough, Neilson, Arbitron and comScore. Our buyers and planners are senior level and have negotiated media for brands ranging from large, internationally renowned corporations to small, local nonprofits. Our team specializes in getting the most for your media dollars, working diligently to negotiate added value and the best placements.
CREATIVE
We’ve got people you’re sure to like, and we produce creative you’re bound to love. It wins hearts and minds. Tugs at heartstrings. Elicits a hearty belly laugh. Or simply resonates with a knowing wink and a nod. We consider creative to be your voice to the world, and that’s why our team creates award-winning work that’s never off key. Print. Broadcast. Interactive. Outdoor. Social media, Direct Response, Promotional, Guerilla—you name it. Or allow us. We’re great at that too. Our creative team nails it time and time again.
DIGITAL
OMG, do we love all things digital. We’ll help you with strategy and execution that stands out in the online universe. Social media that starts conversations and finishes the sales cycle. SEO and PPC that are more than just the sum of their letters. And banners, rich media and online advertising that do more than log click-throughs. You can measure it on your bottom line.
PRODUCTION
Production is where the details count, and we’re a stickler for those. We’ll handle the pre-pro, printing, press checks and print vendors. We’ll also take care of the development details of your digital. And we’ll book all your broadcast including casting, crew, styling, locations, music and make sure it gets in the hands of the respective media. All in our nothing less than type A perfection.
Who we are
We're hoping you’re here because you Googled: "nice people + advertising agency + brilliance + plays well with others." Or perhaps “Emotionally-compelling + memorable + likeable + smart + breakthrough + award-winning advertising that gets results.” Heck, we'd be okay if you got here by searching: "six-pack abs". But last we checked that wasn’t the case. This is who we really are— in all our real-life glory.
Terri O’Brien,
President/Executive Creative DirectorTerri directs and oversees the agency’s creative product. She’s well regarded as an outstanding business leader and ardent advocate for Colorado, creating campaigns for HealthOne, University of Colorado, Metro State University and the Mayor's Office of Economic Development. Her agency’s first project in 1991 was a pro-bono campaign for SafeHouse Denver and she’s served at least one charitable organization a year in the decades following. Terri sat on the Board of Directors for SafeHouse Denver, participated in the DIA Business Partnership, and was named Advertising Person of the Year. Trained at the Art Institute of Colorado, she brings three decades of experience as an award-winning art director and creative director to O’Brien. Terri has shaped O’Brien into the highly recognized advertising powerhouse that it is today through her strategic creative direction and impeccable reputation for creating results-oriented, award-winning work. O'Brien Advertising is proud to be one of the top 25 Women-Owned businesses in Colorado.
Cassie Augustine Jones
Vice President/ StrategyA seasoned marketer with over 16 years of experience, Cassie is responsible for advertising strategy, client service and, ultimately, obtaining ROI for our clients. She approaches every project using extensive market research and an in-depth review of target audience perspectives. The enthusiasm and energy she brings to each account is complemented by her dedication to results, marketing understanding, brand-building experience and outstanding project management skills. Cassie has helped some of the nation’s most prestigious organizations develop and execute marketing plans. A few of the many brands she has championed include Banner Health, The Brown Palace, Dairy Queen, Baltimore Washington Medical Center, Blue Cross Blue Shield, Medical Center of Aurora, MoneyGram, Trimble, Grolsch Beer, Seagram Beverages, The Better Business Bureau and Colorado State University. Cassie holds a B.A. in Advertising/Communications from Fort Hays State University in Kansas.
Jennifer Stec
Media DirectorJennifer has more than 17 years of planning and buying experience for organizations such as Banner Health, Exempla Saint Joseph Hospital, General Motors, NBC, DOW Chemical, Coors Brewing and Polaris. She’s able to nimbly evaluate any media budget and objective to develop a plan that maximizes exposure and impact. Her placement and buying experience is unparalleled and always garners outstanding results for our clients. Jennifer has planned and placed media reaching consumers throughout the U.S. She has a Bachelor of Arts from Central Michigan University.
Jim Conwell
Executive Vice President/CFOJim is a founding partner in O’Brien Advertising and is a mastermind at overseeing operations and finance for the entire organization. His expertise in personnel issues, financial management and technology advancements help our organization stay strong and operate smoothly. He is a Colorado native and holds a marketing BS from the University of Colorado. Jim is a member of the Denver Chamber of Commerce, Colorado Healthcare Communicators and the Society for Healthcare Strategy and Market Development. Prior to helping hang the O’Brien shingle on the door, he was immersed on the client side of marketing— building and selling brands on the front line. He’s a veteran mover and shaker in the Colorado ad scene.
Lori Mayfield
Creative Director/CopywriterYou’d be hard pressed to find an account sector Lori hasn’t worked on. From Automotive and Entertainment to Tourism and Technology. Or an ad town she hasn’t worked in. From Los Angeles to New York and small towns like Chicago in between. She brings a wealth of knowledge and experience from global and boutique creative hot shops. TBWA Chiat/Day and FCB to Deutsch and DDB. On over 50 different national brands. Her writing awards aren’t limited to advertising. She’s also a published writer in the adventure travel and parenting pub arenas. With accolades that include The Parenting Publications of America Gold Award for Best Feature and Editor’s Choice for her story, “Scared Shitless on Safari” in the Best-selling anthology, Sand in My Bra and Other Misadventures: Funny Women Write from the Road. She’s a graduate of the University of Texas at Austin.
PRODUCTION
Production is where the details count, and we’re a stickler for those. We’ll handle the pre-pro, printing, press checks and print vendors. We’ll also take care of the development details of your digital. And we’ll book all your broadcast including casting, crew, styling, locations, music and make sure it gets in the hands of the respective media. All in our nothing less than type A perfection.
Healthcare
Healthcare advertising solutions that are just what the doctor ordered. You could say we’re healthcare specialists. We started winning awards for healthcare advertising before healthcare advertising had award shows. We know what’s important to a hospital and how to make it digestible to the consumer in an emotional, compelling way. We understand the complexities and nuances of healthcare systems, hospitals, boards, physicians and the changing face of healthcare. We’ve worked on every service line from obstetrics to geriatrics. Or neurosurgery to podiatry care.
Banner Children’s
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banner-md-anderson-cancer-center healthcare outdoor-services print radio tv
Cardon Children’s Medical Center
cardon-childrens-medical-center healthcare outdoor-services print radio tv
Hospitality
We’ve rolled out the red carpet for many hotels, spas and resorts over the years. Rooms were filled with occupancy rates much higher than expected and we've won our share of creative awards in the process. Our Creative Director has had a dual career as a travel writer, which includes reviews of many of the world’s top destination hotels. So whether you’re looking to increase your ADR, grow off-season occupancy, build F & B revenue or expand meeting and wedding business, we’d love to make you a reservation.
The word ‘client’ only tells part of our story. These are our colleagues. Partners. Friends. Most of which are longstanding, rewarding relationships that far surpass the average client/agency contract period. And we’re especially proud of the results we’ve brought them.
Contact
Ready to take your business further? Call. Text. Tweet. Or shoot us an RFP. We’re all ears. And eager to help you.
O’Brien Advertising
1444 Wazee Street, Suite 333
Denver, CO 80202